Different Forms of Business Communication

Communication is a process which is a must for exchange of useful information between two individuals. In fact, it is the best way of learning new things that are important for business development in all kinds of organizations. It is possible to communicate with the other person in multiple ways and modern-day employees working in diverse sectors need to be fully aware of these ways of improving the overall way of functioning of their firm. Given in the next section are some of the different forms of communication in business which are globally used.

Main Types of Business Communication

Internal Communication
Internal communication is the type of communication in which interaction takes place within a corporate house. There are formal as well as informal channels of internal communication. Upward communication, downward communication and horizontal communication are considered to the major types of internal communication.

Upward communication
In upward communication, the information is passed on from the junior level employees to the management of the company. This enables the employees to participate in the company’s business and policies and give their valuable inputs. This kind of communication can help the employees gain confidence, and understand the functioning of the organization better.

Downward Communication
On the contrary, in downward communication, the flow of information is from the top-level management to the subordinates. This type of communication enables the organization benefit from the managerial expertise and experience of the top level management. However, the management should make sure that downward communication does not take away the employees freedom of expressing their views on certain aspects. So, giving some powers to the employees in spite of having downward communication is essential for growth of the organization.

Horizontal Communication
In the case of horizontal communication, we see an interaction and collaboration between people employed at the similar posts or communication between to departments or sections. This helps them get their queries solved and gain knowledge from their colleagues. Interaction between workers must be promoted by the top management for exchange of ideas and new concepts.

External communication
External communication is when the company employees or officials get in touch with people outside the organization for the purpose of business expansion. The main advantage of such type of communication is that the management gets to know what are the expectations of the customers/clients in the market, and what the competitors are offering. With this information, the existing product range can be improved and new products can be developed and introduced.

Communication by Letters
Letter communication is a widely used technique to communicate with the outsiders. This makes the outsiders understand the points which the company management wishes to convey easily. Moreover, the company can have a copy of the letters with them as a proof of communication with outsiders.